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Sunlight entering a Maharashtrian palace kitchen with copper vessels and a stone grinderAerial view of a Maharashtrian fort fading into chilli fields
Est. Maharashtra · House of Masale

महाराष्ट्राला चवीचा मान

Some traditions are protected in museums.
The finest ones are preserved in kitchens.

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Since
1974
शिंदतेज
The Royal Seal

An inscription, not an advertisement.

SHINDTEJ exists to protect something that was never written down — the exact ratio a Kolhapuri kitchen used before recipes were printed, the roast a Malvani household recognised by smell alone.

We treat each blend the way a state treats a monument: sourced from named land, documented, restored, and handed forward untouched by shortcuts. Not a spice company — a custodian of Maharashtra's culinary pride.

The Land

Four kitchens. One state.

Kolhapur landscape
कोल्हापूर

The unapologetic red of Tambda Rassa. Bedgi and Lavangi chillies, roasted dark, ground fine — a flavour with the posture of royalty.

Kolhapuri Masala
Collections

Presented the way rare things should be.

01
Royal Traditional
राजसी परंपरा

Royal Traditional

The blends served at wada tables for generations.

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02
Daily Essentials
रोजची गरज

Daily Essentials

Haldi, tikhat, dhana-jeera — flawless, every day.

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03
Regional Heritage
प्रादेशिक वारसा

Regional Heritage

Malvani, Kolhapuri, Saoji, Goda — mapped by geography.

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04
Festival Collection
सणाची पेटी

Festival Collection

Limited boxes for Diwali, Gudhi Padwa and Nag Panchami.

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The Philosophy

मान म्हणजे फक्त अभिमान नाही.
मान म्हणजे जपणूक.

Recipes recorded exactly as they were cooked in wada kitchens — measured, never modernised.

Direct-bought from named growers in Sangli, Byadgi and Nandurbar. Fair, documented, repeated every season.

Ground cold, in small lots, so the oils reach your pan and not the packing floor.

Every batch tested for moisture, colour value and volatile oil before it earns the seal.

A single state, an entire culinary civilisation. We are only its custodians.

Hand grinding whole spices on a stone
Craftsmanship

Four hands touch a batch before you do.

I
Selection

Whole spice bought on a single farmer's lot — never blended origins, never last season's stock.

II
Roasting

Slow iron-pan roast by eye and aroma. The moment a Bedgi chilli turns from red to garnet, it leaves the fire.

III
Grinding

Cold stone milling within hours, so volatile oils stay in the powder rather than the room.

IV
Sealing

Tested for moisture and colour value, then sealed the same day under the SHINDTEJ seal.

The Collection

Featured masale

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Misal Masala
01
मिसळ मसाला
Misal Masala
150 · 250g
Chicken Masala
02
चिकन मसाला
Chicken Masala
150 · 250g
Tea Masala
03
चहा मसाला
Tea Masala
150 · 250g
Mutton Masala
04
मटण मसाला
Mutton Masala
150 · 250g
Chicken Biryani Masala
05
चिकन बिर्याणी मसाला
Chicken Biryani Masala
150 · 250g
Mutton Biryani Masala
06
मटण बिर्याणी मसाला
Mutton Biryani Masala
150 · 250g
Fish Fry Masala
07
फिश फ्राय मसाला
Fish Fry Masala
150 · 250g
Fish Curry Masala
08
फिश करी मसाला
Fish Curry Masala
150 · 250g
The Journal

Stories from the wada kitchen.

Tambda rassa in an antique brass bowl
Volume I · Kolhapur

The Red That Refuses to Apologise

Inside a century-old Kolhapuri kitchen where Tambda Rassa is still measured by memory.

Volume II · Konkan

Monsoon, Kokum and Patience

Why Malvani cooking waits for the rain.

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Volume III · Film

Twelve Hours of Roasting

A slow film shot inside our roasting hall.

Read
The Honour Wall

मानकरी

Each month we name the people who keep this taste alive — farmers, grandmothers, home cooks and regional chefs. Not reviews. Recognition.

Shalinitai Patil
Grandmother · Kagal

Keeper of a 60-year-old kanda-lasun recipe.

Baburao Jadhav
Chilli farmer · Sangli

Twenty-two seasons of Bedgi, never once irrigated late.

Chef Amruta Deo
Regional chef · Ratnagiri

Rebuilding lost Malvani fish preparations.